Paulo Solinho

About

Business description

Experienced Shopify Developer with 9 years of expertise in customizing and optimizing
Shopify stores. Skilled in theme customization, UX/UI design, app integrations, Shopify
API, and SEO optimization. Proficient in HTML5, CSS3, JavaScript, jQuery, and Liquid.

Led a complete migration from PrestaShop to Shopify Plus, ensuring seamless data transfer
Integrated the store with an invoicing system, enabling real-time stock updates and invoice generation.
Developed a highly customized system allowing personalized customer experiences, with external databases connected via API to Shopify. This system provided tailored recommendations for each customer

Migrated the entire store from PrestaShop to Shopify, ensuring a seamless transition, leading to a 30% increase in conversion rates.
Customized the theme design and functionality, enhancing user experience, which resulted in an 80% improvement in site speed and overall performance.
Installed and configured essential apps to streamline operations and improve scalability.

Collaborated closely with the Beths UK team to design a fully customized theme tailored to their brand and customer needs.
Optimized the store for SEO, improving search engine rankings and driving organic traffic.
Implemented key apps to enhance both customer experience and internal store management.
Developed automated abandoned cart recovery flows, significantly boosting conversion rates.

Performed extensive bug fixes on the Prestige theme, improving overall site stability and user experience.
Integrated the store with Google Merchant, creating multiple product feeds tailored for various markets, enhancing the store's reach and visibility across different regions.
Developed an advanced filtering system that allows customers to seamlessly filter products by gender, frame type, etc..