How To Humanize AI Content: Tips and Benefits

It’s no secret that the use of artificial intelligence is expanding—quickly. From streamlining workflows to personalizing product recommendations to providing 24/7 customer support, ecommerce companies can use AI to increase productivity across their businesses. One of the simplest ways to use AI technology, however, is to generate written content.

According to 2024 Survey Monkey research, 88% of marketers surveyed currently use AI, and of those using it, 93% use it to create content. While AI can help you conceive ideas and save time, its machine-generated content doesn’t always sound, well, human.

Using a few easy tips, you can learn how to humanize AI content, transforming generic text into compelling messaging that captivates your audience and wins sales. Read on for essential tips to turn AI content into compelling, authentic text.

What is AI content?

AI-generated content, commonly known as AI content, is any written, visual, or auditory material created by artificial intelligence algorithms. AI models like ChatGPT pull from a vast database of existing writing and use natural language processing technology to create text.

Using AI content can save you time, but AI tools can’t always produce accurate and human-sounding text.

Why humanize AI content?

• Improve tone
• Maintain brand voice
• Evade AI detection
• Cater to SEO

It’s worth humanizing AI content for these four reasons:

Improve tone

If you’ve ever read something that sounds a bit “off” but you can’t quite put your finger on why, you might have just read a piece of AI-generated content. The tone of AI-written content often lacks the human touch we expect as readers. AI writing tools might provide good first drafts, but you’ll want to diligently proofread and edit to ensure that the content has the tone of human writing.

Maintain brand voice

A solid brand voice can set you apart from your competitors, but AI writing might struggle to replicate the brand voice you’ve developed for your company. For this reason, make sure to edit AI content so it matches the voice you and your customers have come to expect.

Evade AI detection

As businesses integrate AI into their content, consumers are becoming aware of the generic, bland traits that mark AI-generated material. Customers are less likely to feel engaged with a text they suspect was written by AI, and some customers might think a brand using AI-generated text is impersonal. By humanizing your AI content, you can bypass AI detectors—both human and algorithmic ones.

Cater to SEO

Search engine optimization (SEO) is integral to ensuring your website or ecommerce shop is easy to find in online search results. Search engines like Google do not necessarily penalize businesses for using AI content, but the algorithm that decides which web pages rank the highest in search results favors unique and engaging content. AI creates its text by examining existing writing, limiting its capacity for creating truly original content.

Tips for humanizing AI content

• Use an active voice
• Be concise
• Exude credibility
• Add a personal touch
• Use AI humanization tools
• Be specific with AI prompts
• Use AI for research
• Detect for AI

AI tools can bolster your productivity and improve your ecommerce company’s marketing performance. Make AI work for your business by humanizing AI content using these tips:

Use an active voice

When you use an AI text tool, you might notice that the AI writes in a passive voice. For example, AI may create the phrase, “The product was purchased by the customer” (passive voice) instead of generating the phrase, “The customer purchased the product” (active voice). This might seem like a minor detail, but an active voice sounds more natural and conversational and cuts down on unnecessary words like “was” and “by.” Editing AI-generated text to have an active voice is an easy way to increase readability and ensure human-like text.

Be concise

Using an AI tool to assist with long-form content can save you a considerable amount of time, but you’ll want to watch out for excessive jargon and complex words that don’t add value to the text. Artificial intelligence can produce long-winded explanations peppered with words that your audience might not understand. Replace jargon with easy-to-understand words when you’re editing AI-generated content.

Exude credibility

Credibility is key when building trust with your target audience. Examine AI text with a fine-tooth comb and remove repeated phrases and inaccurate facts that may deter readers from believing the content. Replace outdated statistics with newer sources or, better yet, include your own findings and research.

Add a personal touch

People gravitate toward personal stories. Whether you’re creating web copy or a blog post, add a personal touch and real-life examples to help engage readers. AI doesn’t have human creativity, so adding a personal story or colloquial phrase helps humanize AI content and keeps your readers interested.

Use AI humanization tools

It may sound counterintuitive, but an AI humanizer tool can be a great way to give your content a human touch. You can use software like Undetectable AI or Humbot, which are specifically designed to humanize AI writing. You can also prompt your AI content generator to modify its original response and make it more humanized. To do this, paste your text into the software, then prompt the algorithm to cater the text to your audience.

For example, imagine you’re creating a blog post for your ecommerce jewelry store. After you receive the AI-generated text, you could enter, “Make this web copy more human-like by speaking in a casual tone to an audience of women aged 25 to 65 in the market for fine jewelry.” This instruction will signal to the AI tool that it should simplify verbiage, trim jargon, and include casual phrases that are more accessible to your customers.

Be specific with AI prompts

AI text generators don’t intuitively understand the user's intent, and they need specific instructions to produce content that can benefit your business. When instructing AI, incorporate brand guidelines along with details on the right tone of voice, target audience, word count, and keywords. Linking to similar articles, telling the AI to exclude certain words, and providing specific statistics can also produce better results.

Use AI for research

Consider viewing AI technology as an AI writing assistant in your content creation process rather than as a writer. AI generators can help you formulate blog ideas, overcome writer’s block, and create robust outlines. Try using AI to inspire creativity and new ideas, then take the time to create a fully human version of the generated content. Whether you humanize AI text absolutely or partially, doing so will make a difference in how readers perceive the text. In any use case, it’s crucial to always fact-check results to make sure the AI is using accurate information in the correct context.

Detect for AI

As a last step, scan your text with an AI content detector to see the percentage of content suspected to be AI-generated. You can also use a plagiarism checker to ensure that you’re publishing plagiarism-free content. If your text still contains a large percentage of suspected AI material, follow the above steps until you are confident that your new piece of writing is engaging, unique, and has a human touch.